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Writer's pictureandrew masferrer

Jay interview

As a content creator, interviewer, and fashion designer, Jay has a outside the box perspective of the underground community. This interview contains a lot of advice for those interested in working with artists whether it's with content or fashion. Having a quick read could be the first stepping stones you take before you end up a successful content creator or fashion designer like jay himself.



Who are you and what do you do?

What's good my niggas my name is Jay, the creator of xaviya, and interviewer for WTTU :D


How and when did you start doing interviews ?

The story of how I started interviewing is actually pretty funny. I was at a Dcthedon concert (my first show.) while i was in line @ngtfmedia came in & was recording me asking if I was sofaygo & calling me him😂 (when i had pink dreads). Since that day I became friends with the members at @ngtfmedia & started doing interviews with them. While working with them I did dcthedon, bktherula, domcorleo to name a few. The reason I do this is because ever since I was a kid I wanted to be apart of the music scene even though I don’t make music myself. I have a passion for the MUSIC. The shows in the ug in my opinion are the best way to have mindless fun listening to the music we all love.


What are some thoughts to keep in mind when meeting/making content with artists?

Some things to keep in mind while meeting these artists are too remember that they are human too at the end of the day. They deserve to be treated as such. I joke around in my interviews but i always keep it respectful. I always be myself in these interviews because that’s what most important in my opinion.


What are you’re thoughts about underground fashion?

The underground fashion is always going to expand. I love the ug fashion community compared to other communities because these niggas always trying they best to put that shit on😂😂. Only thing I would change is the negativity in the community


What’s some advice you’d give for anyone trying to start/push their brand?

The advice I would give someone who tryna start/push their brand is to be authentic. Truly go and create all the beautiful things you niggas be thinking of, because once yall put it in physical form, if done right can change your FUCKING life.


How do you reach out and connect with artists/creatives that you want to wear your clothes

I don’t reach out through dm to artist personally because I know the dm won’t be read. What I do is talk to them in person & ask. For creatives they usually hit me up. If not my content creator friends hit me up to wear my clothes in photo shoots. @chris.gwuapo @jusjabreel @samirahosborne are some of those friends who have helped me out so much. shout out to them because without them nun of this possible.


What are some other fashion brands you fw rn

Ima gatekeep but my fav denim brand rn is @sydneysweeham. wear all of twins shi.


Who are some artists you’ve been listening to recently/ tryna put on

You niggas need to TAP IN with xtsy, cthrurio, jwasabi, sneak, prettifun, omgitsfendi.

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